From Cottage to Franchise: How Assemble Cocktail Is Shaking Up Texas Entrepreneurship

In the latest episode of the Building Texas Show, host Justin McKenzie interviews Lillian Oler, founder of Assemble Cocktail, about her unique journey from a cozy cottage in Boerne, Texas, to a growing franchise model. Oler started Assemble Cocktail with a focus on mixology workshops that brought people together. 'It was less about the cocktail and more about bringing people together,' she says. As demand grew, she pivoted to a mobile format and now plans a new brick-and-mortar space in San Antonio. 'If it can be done in Boerne, Texas, it can be done anywhere,' Oler asserts, highlighting the scalability of her business. McKenzie praises her meticulous approach and hospitality background. The episode covers launching during the pandemic, adapting to market demands, and Oler's innovative franchising model. Tune in for an inspiring conversation about building a business around passion and community.

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